Hasbro Interactive Acquires Legendary Atari Game Property Assets

BEVERLY, Mass. – March 16, 1998 – Leading interactive games publisher Hasbro Interactive, Inc., a subsidiary of Hasbro, Inc. (AMEX:HAS), announced today that a subsidiary has acquired copyrights, trademarks, patents and other intellectual property assets of the Atari Division of JTS Corporation, giving Hasbro Interactive rights to some of the greatest video games and play patterns ever created for multimedia entertainment. The Atari properties and assets include over 75 game properties including the legendary titles Centipede, Missile Command, Pong, Breakout and Tempest. Hasbro Interactive plans to release its first Atari title this fall with Centipede for both the PC and Sony PlayStation game console.

"We are thrilled that the classic Atari game properties will now be a part of the Hasbro family," said Tom Dusenberry, President of Hasbro Interactive. "These ground-breaking games helped pioneer the video game industry," added Dusenberry. "We intend to bring these classics back to life by updating them with the latest technology and interactive game design, while preserving their heart and spirit." Hasbro Interactive has proven its ability to bring beloved arcade classics successfully back to life with its blockbuster launch of Frogger in 1997 for both the PC and Playstation game console. Frogger, based on the 1980s' mega video game originally developed by KONAMI Co., Ltd., was a huge hit over the holidays and continues to hop its way up the best-selling interactive game charts.

"We plan to implement the same aggressive strategy we used with Frogger, in bringing back the Atari classics," added Dusenberry. "We will develop games that appeal to the players who loved the

titles as kids, while attracting a whole new generation by bringing the games up to today's highest standards. Of course, like all Hasbro Interactive titles, they will be backed by major marketing and merchandising programs."

With the acquisition of Atari's deep library of game properties, Hasbro Interactive seeks to strengthen its position in the action game category. Hasbro Interactive intends to develop various titles for all viable and available gaming platforms - PC CD-ROM, the Sony Playstation and Nintendo 64 game consoles, among others.

Background on Some Atari Favorites:

The largest insect invasion in history was recorded when Centipede hit the arcades in the 1980s. "Getting the bugs out" was the mission in this perennial favorite. The player launched rapid-fire attacks against persistent centipedes, sticky spiders, mushroom-dropping fleas and poisonous scorpions in order to re-claim the sacred mushroom patch.

No guts, no glory was the motto in the Atari classic, Missile Command. Players needed quickthinking and rapid fire to combat the battalions of bombers, satellites, missiles and smart bombs in this fast-action shooter. Blow them away first – otherwise you're vapor!

The two games that gave birth to the video game industry were pioneers Pong and Breakout. No fancy graphics were needed in these addictive thrillers - just a good dose of quick reaction and hand-eye coordination would do the job. Pong, the game of "virtual" handball, mesmerized gamers for hours as they battled their friends and foes match after match. Breaking through walls of bricks by ricocheting balls off of a video paddle was the simple, but very addictive premise behind Breakout. The desire to get a better score, kept the early gamers coming back for more.

Hasbro Interactive, Inc. is a leading all-family interactive games publisher, formed in 1995 to bring to life on the computer the deep library of toy and board games of parent company, Hasbro, Inc. (AMEX:HAS). Hasbro Interactive has expanded its charter to include original and licensed games for the PC, the Sony PlayStation(tm) and for multi-player gaming over the Internet. Headquartered in Beverly, Massachusetts, Hasbro Interactive has offices in the U.K., France, Germany, Japan and Canada. For more information on Hasbro Interactive titles, please visit www.hasbro-interactive.com.

Frogger is a registered trademark of Konami Co., Ltd. 1981 KONAMI. All rights reserved. PlayStation and the PlayStation logo are trademarks of Sony Computer Entertainment, Inc. Nintendo is a registered trademark of Nintendo of America, Inc. 1998 Hasbro Interactive, Inc. 1998 Hasbro, Inc.